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Every page, project and article, in one place.

Pages

  • Home

    Alex Jardine: web development, technical SEO and design.

  • Work

    Client websites, software, growth and agency work, with Alex’s role stated.

  • Services

    Web development, technical SEO and design.

  • For agencies

    Freelance web development, white-label delivery and technical SEO for agency teams.

  • About

    Alex’s background, experience and ways of working.

  • Writing

    Published articles on the work, its tools and implementation.

  • Privacy

    How the site handles information, enquiries and anonymous measurement.

Case studies

  • Jardine Studio

    A production web platform I built and run: site, publishing system, free tools and lead pipeline, with 845 automated tests behind it.

  • Silktrace

    A live SEO research SaaS with private workspaces, encrypted credentials and request-bound spending, designed and built solo.

  • Palisades Lodge

    Growth partner for a new Eastern Sierra lodge: organic clicks up 248%, 42 Google reviews from none, and a custom Mews booking step.

  • Lambert Lighting

    I designed and built the complete catalogue site, including a custom page generator, specification comparisons, contextual product-file requests and a WebGL lighting system.

  • AWL

    The private control room for my studio site: every page, price and article edited safely and committed to Git.

  • Lead Finder

    A prospecting operating system for SEO agencies: discovery, AI qualification and a pipeline that remembers every business.

  • The Black Salt Room

    I designed and built the complete Next.js site, from its visual direction and structured content to a validated inquiry API and technical SEO.

  • B&B Contractors

    I designed, wrote and built the complete Next.js site, including its technical SEO and a validated, rate-limited estimate backend. The live site uses email enquiries at the client’s request.

  • GPU Flight Recorder

    An open-source Windows recorder that keeps evidence alive when the display freezes.

  • Domain Looker

    An open-source bulk domain checker that never mistakes a failed lookup for an available name.

  • Next.js migration

    A static portfolio moved onto Next.js with 212 before-and-after screenshot pairs as proof.

Writing

  • The patch you applied might not be the one you’re running

    Next.js has shipped nine security releases this year, and between October 14 and 21 Next.js, React, Node.js and PHP all shipped security fixes. Here are the ways a patch can look applied when it isn’t, and the checklist I now use on every site I maintain.

  • How this site works

    An 80,000-particle field, text the particles flow around, page transitions printed in halftone, and the fallbacks that keep all of it honest.

  • Welcome to my portfolio

    Who I am, what I build, where to start, and how this site was made.

Feeds and text versions

Available now for projects, agency work and contract roles

Have a project or role in mind?

alex@jardinestudio.com

Tell me about the project or the role.

What’s this about?

Toronto, CanadaRemote across Canada and the USIn person across the GTA