Email first.
- Chose
- The public estimate route is email, as the client preferred.
- Instead of
- Imposing a form the owner did not want to manage.
- Trade-off
- Less structured intake, but a contact route the business is comfortable using.
Client website · Trades
B&B Contractors
B&B Specialty Contractors handles six trades across the Greater Toronto Area. I designed, wrote and built a focused three-page site that turns visitors into estimate requests, and the owner reports 17 jobs from it so far.
ClientB&B Specialty Contractors
StatusClient project · Live
My rolePage design, build, copy, deployment
The short version
What it is
The website for a GTA contractor covering drywall, paint, flooring, trim, windows, doors and exteriors, with one clear route to a free estimate.
What I built
Page design, service copy and a Next.js build: one typed service list feeding every page, page-level metadata and structured data, an email-first estimate route, and a ready-to-enable estimate form with validation and Redis rate limiting.
Why it stands out
Proportion: the right amount of website for a small business, delivered cleanly, with results the owner can count in jobs.
17Jobs from the websiteReported by the owner, 2 October 2026
6Service groups
3Pages
Results reported by the owner. Scope from the delivered build.
01 · The journeyExplain the work.
Explain the work.
Then ask for the inquiry.
Service area and the estimate action appear first, so visitors can establish fit before reading further. Each service then answers the question a homeowner actually has: do you do my kind of job?
Step 1 · Establish fit
Step 2 · Recognise the job
- AInstallation only. The scope limit sits where it matters.
- BWhat is included. Four concrete inclusions, not adjectives.
- CTypical projects. Visitors recognise their own job.
Step 3 · Ask for an estimate
- AEmail, as the owner prefers. The primary action matches how the business works.
- BService area. Greater Toronto Area, stated before anyone writes.
- CWhat happens next. Description, site visit or video walkthrough, then a written quote.
02 · BuildOne service list.
One service list.
Two levels of detail.
The homepage cards and the detailed service rows draw from the same typed list. Each card links straight to its matching section, so updating a service never means reconciling two copies.
Every page has its own title, description and canonical URL, plus business and breadcrumb structured data. Unconfirmed details such as opening hours and review ratings are left out rather than guessed.
Content model
- 01Six service recordsTitle, image, descriptions, scope limit, inclusions, typical projects
- 02Homepage overviewSelected services: title, image, short copy
- 03Services pageAll six with full detail
Simplified from the implementation.
03 · DecisionsBuilt for the way
Built for the way
the owner works.
Ready to scale.
- Chose
- A complete estimate form with validation, rate limiting and notifications, ready to switch on.
- Instead of
- Forcing a form on the business from day one.
- Trade-off
- The owner keeps the email workflow they prefer, with the upgrade already built.
04 · Where it standsA useful business site,
A useful business site,
kept proportionate.
Delivered
- Home, Services and Free Estimate pages
- Six services from one typed list
- Email-first estimate route with clear next steps
- Page metadata and structured data
- Deployed to the live domain
Result
17 jobs generated by the website in total, latest figure confirmed 2 October 2026.
Need a clearer path from your services to an estimate request? Start a conversation
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About
alex@jardinestudio.com
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