Welcome to my portfolio
Who I am, what I build, where to start, and how this site was made.
I’m Alex Jardine, a designer and developer in Toronto. I design, build and grow websites for businesses that need them to win work, and I build the software that helps that work happen. This site is where all of it lives in one place.
If you are a business owner, an agency or a hiring team, this note is the quickest way to find what matters to you.
Start with the work
The Work section holds ten case studies. Each one opens with what the project is, what I built and why it stands out, then shows the evidence: real screenshots, annotated walkthroughs and the decisions behind them.
- Jardine Studio is my own studio platform: a production website with free tools, a lead pipeline and 845 automated tests behind it.
- Silktrace is a live SEO research product with private workspaces and request-bound spending.
- Palisades Lodge is an ongoing growth partnership: organic clicks up 248% and a custom booking step into Mews.
- Lambert Lighting, The Black Salt Room and B&B Specialty Contractors are client websites, each built around how their customers decide.
- Lead Finder, AWL, GPU Flight Recorder and Domain Looker are the products and tools I build for my own work.
What I can do for you
Services explains how I work across design, development and growth, from the first call to the first inquiry. Every project is founder-led, without agency layers. About covers my background and how I got here.
How this site was built
The portfolio is a Next.js site with a particle field I wrote in WebGL. Up to 80,000 particles reshape themselves for each section: my name on the homepage, a gear train on Services, a pencil writing at the top of this page. The motion respects reduced-motion settings, and the pause button in the header stops it entirely.
The case studies use the same discipline I bring to client work: every number is counted from the source, every screenshot is real, and every page is checked at desktop and phone widths before it ships.
What you will find in Writing
Notes from the work: project lessons, technical experiments, web management and growth, and the tools I build along the way. Use the search on the Writing page to find a topic or a project.
Get in touch
Have a project in mind, or a role you are hiring for? I’d like to hear about it.
- Email: alex@jardinestudio.com
- Studio: jardinestudio.com
- LinkedIn: linkedin.com/in/alex-jardine
- GitHub: github.com/Krmzyn
- Resume: download the PDF