Alex JardineDevelopment · Technical SEO · DesignToronto --:--

Web developer and technical SEO specialist Freelance · White-label · Contract

I build websites and web applications, with technical SEO built in.

What I do

My work connects development, design and technical SEO. I design and build websites and applications that work well and get found. I can take on a defined part of a project or work with your team through launch.

Independent web developer and technical SEO specialist, with a background in design. Available for freelance projects, white-label agency partnerships and contract roles. Resume (PDF, opens in a new tab)

Every project gets
its own world.

Design + full-stack developmentLight demos

Lambert Lighting

I designed and built the complete catalogue site, including a custom page generator, specification comparisons, contextual product-file requests and a WebGL lighting system.

13Production pages

3 to 4 wkStrategy through launch

Read the case study Live site (opens in a new tab)

Lambert Lighting website with architectural imagery and product-family navigation.

Creative directionDesign + full-stack developmentSearch setup

The Black Salt Room

I designed and built the complete Next.js site, from its visual direction and structured content to a validated inquiry API and technical SEO.

100Lighthouse scores, launch build

1.5 sMobile LCP, launch build

Read the case study Live site (opens in a new tab)

The Black Salt Room website with charcoal and amber art direction.

Design + full-stack developmentService copy

B&B Contractors

I designed, wrote and built the complete Next.js site, including its technical SEO and a validated, rate-limited estimate backend. The live site uses email enquiries at the client’s request.

17Website-generated jobs

6Service groups

Owner-reported · October 2nd 2026

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B&B Specialty Contractors website introducing the business and its services.

Local SEODestination contentMews booking

Palisades Lodge

Local search, destination content and a custom Mews booking path for a new Eastern Sierra lodge.

+248%Organic clicks, Search Console

12,006Business Profile views

Google data · May to October 2026

Read the case study Project context (opens in a new tab)

Palisades Lodge of Big Pine: the lodge building with its mountain-scene sign above the street.

In their words

Since the launch, I've been staying fully booked. We receive a constant stream of new inquiries and reservations directly through the site every single day.

Alina, Owner, The Black Salt Room

"The migration went wonderfully, and Alex was a joy to work with."

Bodie Foundation · Shopify migration with zero merchant downtime

"I just needed a simple, clean site, a basic digital business card to share during meetings. Alex gave me exactly what I asked for, and the whole process was completely effortless."

Eren B, Owner, B&B Specialty Contractors · 17 website-generated jobs, owner-reported

Growth work on agency
and in-house teams.

SEO, content and website performance for software, professional services, robotics, fitness and recreation brands, before and alongside the studio. Career history

Software I built
and still run.

Client sites get the same engineering: typed code, automated tests, security reviews and a search check on every release.

Own product · Live SaaS

Silktrace

SEO research in one private workspace. Encrypted provider credentials, and a signed approval before any paid request runs.

41API routes, each access-classified

10+Signed-up users

Next.js · TypeScript · PostgreSQL

Own studio platform

Jardine Studio

My studio's site, free SEO tools and lead pipeline. Every pull request is rebuilt and checked page by page for lost search signals before it can merge.

845Automated tests

1,000+Commits since May 2026

Next.js · Redis · Playwright

Open source on GitHub: Domain Looker (opens in a new tab) and GPU Flight Recorder (opens in a new tab), both MIT licensed. See my GitHub (opens in a new tab)